Concepts

Music helps us live through every state — grief, joy, a workout that charges you up. That is what Sony gives people. Four characters, four states: energy, inspiration, healing, calm.

Lifestyle scenes woven with particle motion, building to a clean product reveal.

Stanley makes very different products for very different people — from rugged steel classics to bright, playful tumblers. She is a creative with a bright tumbler. He is a leather-jacket biker who works with metal, carrying the classic steel bottle. Different worlds, one brand that brings them together.

Three acts — her world, his world, together — each with its own palette, closing on the brand.

A fragrance ad that needs no words — only atmosphere, contrast and a touch of sensuality.

The brand loves contrast, so we built on it: red smoke, reflections in glass, deep shadows and velvet gloves in the red of the label.

Research showed the Air Rift found a special following in Japan — its split toe echoes the traditional tabi. So the spot lives in Tokyo: street culture through a Japanese lens, modern, urban, cut to the beat.

Fisheye angles, rain puddles, subway stairs and neon smoke for the finale. Raw, urban, on-brand.